hub by Premier Inn

Design and animation for hub by Premier Inn’s new smart lift.

I was approached by Rick Banks at Face37 to help design and animate some bespoke messaging to display on mirrored glass within the lift.

The mirrored ‘Mirona’ glass is transformed by light into a transparent window. The lift is smart and connected. It knows what day it is, what time you get in and even how nice you look.

I helped design over 50 brand messages for the lifts and then animated each one.

Copywriting: Total Content
Design: Face37 & Alex Dobbin
Animation: Alex Dobbin
Awards: Type Directors Club (NY)